Axel Benassis

The Abécédaire
de la Philuménie

This project is an ode to the hobby of matchbox collecting, also known as Phillumeny. It takes the form of an A–Z, made up of 26 individual posters, which explain letter by letter and word by word what makes this kind of collection so special.

Each poster is Risograph printed in 2 sizes: first as a pocket matchbox, then in A3 poster format.

Artistic direction and design: Axel Benassis
Format : A3
Typography: La Lumette

The file

A focus
on branding