Axel Benassis

La Tarte au Carré

This Parisian pastry shop proposes excellent sweet and savoury pies made with seasonal fruits and vegetables. Arrange these little squares into your own pastry checkerboard, mixing colors, textures and flavors.

I built the company’s brand identity from the ground up, keeping in mind the square motif when designing the lettering, which combined to make the logo. The design was used on business cards, packaging, and even the walls of the shop!

Artistic direction and design: Axel Benassis
Project Supervisor: Piaton & Associés
Typography: Editor of Indian Type Foundry

The file

A focus
on branding