Axel Benassis

Le Paradox

Which came first, the chicken or the egg?
The mascot we designed for this community bar wouldn’t waste energy looking for an answer; it would rather sit back and enjoy the good life.

The mascot is the star on the bar’s monthly event calendar, in both static and animated versions!

Artistic Direction, Illustrations and Motion Design: Axel Benassis, Pierre Constantin.
Typography: OSP DIN and Lumette by Axel Benassis.

The file

A focus
on branding