Axel Benassis

Pagad Genuine

Pagad Genuine is a start-up that wants us to reconnect with everyday objects by using NFC technology.

Here, the brand identity oscillates between patterns that bring to mind physical objects and those that use more modern shapes. The typeface designed for the “PG” logo brings to mind engraving techniques, in contrast to the geometric curves of the DIN font used elsewhere.

Artistic direction and design: Axel Benassis
Typography: Din

The file

A focus
on branding